Shell wins CMIIC2016 brand event, “Branding partner TOP50”

After five months, the CMIIC2016 China Construction Machinery Industry Internet Conference and Brand Event has undergone strict online and offline registration, online voting, user scoring, and professional evaluation. Days in the Shanghai Nanjiao Hotel bloom gorgeously, fair and fair selection of high-quality brands in the industry.

Based on the brand and the strength of the company, CMIIC2016 China Construction Machinery Industry Internet Conference & Brand Grand Event, together with everyone, builds the “1000 People's Industry Chain Conference” in the Chinese construction machinery industry, and will actively promote the transformation and upgrading of industries and lead the industry. Healthy development plays a decisive role. Shell (China) Co., Ltd. ("Shell") is the world's largest lubricant manufacturer and supplier. With its leading technology portfolio and professional team's service advantages, Shell (China) Co., Ltd. (hereinafter referred to as "Shell") has The five generals will win the CMIIC2016 brand event with the “TOP 50 of the well-known accessory brand” with absolute advantages.

Shell Lubricants Shell Lubricants

Brands are an intangible asset that brings premiums and value to owners. They are the core resources of the company. Shell is also on the road to branding. There are still many difficulties to reach the destination. There are also many opportunities and opportunities. Shell continues to explore ways to seek the best possible development for itself. As a "leader" in the lubricants industry, Shell is well-deserved of the CMIIC2016 brand event, "Famous Branded TOP 50".

As we all know, the construction machinery industry is an important equipment industry for large-scale modernization of the country and has achieved rapid growth for many years in the first decade of this century. However, in the past few years, due to the slowdown in the growth rate of macroeconomic and fixed asset investment, the overall demand for construction machinery industry is insufficient, excess capacity in the industry and reshuffle have been intensified. With the Chinese economy entering the “new normal” today, the construction machinery industry enterprises have actively adjusted through various methods to respond to the severe industrial situation, such as increasing investment in R&D, going overseas, or cultivating internal strength, and constantly optimizing business processes. . The backwardness of China's accessory industry mainly focuses on the core technologies of key components, such as engines, hydraulic components, transmission components, and control components. The blockade of key technologies of these parts and components by foreign companies has become a key factor that has seriously hampered the improvement of the quality of China's construction machinery products. However, with respect to the use of oil for construction machinery, as China’s position as a world’s manufacturing power continues to increase and the market for lubricants for construction machinery continues to expand, Shell (China) has initiated a “further step” strategy, starting with a stronger and more comprehensive secondary Take off.

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