2017 market variables increase brand and intellectual property competition will dominate the LED screen industry trend
At present, conventional LED display products are gradually moving closer to scale and standardization. The products produced by various enterprises are similar. Only those enterprises with cost advantages and scale advantages can win smoothly in the market competition, and the cost advantage and scale advantage are usually big. Only the enterprise has it. If SMEs want to break through and develop, they must innovate and lead the market with innovation. If there is no current, conventional LED display products are gradually moving toward scale and standardization. The products produced by various enterprises are similar. Only companies with cost advantages and scale advantages can win smoothly in the market competition, while cost advantages and scale advantages are usually It is a big business. If SMEs want to break through and develop, they must innovate and lead the market with innovation. If it can't be technically innovative, it will be innovative in appearance and structural design, making the installation and maintenance of the product easier and more convenient. This is reflected in the LED rental display. Brand is the intangible asset of the company, and it is an important weight in the future market competition. Any behavior that does not pay attention to and trample on its own brand is undoubtedly digging in the grave. At present, China's LED display production and R & D level has been in the forefront of the world, but China's LED display brand is clearly missing in the international, which also calls for China's LED display companies to establish a good brand image, in order to compete in international competition Gain a greater voice. Under the new situation and new pattern, LED display companies pay more attention to brand layout while paying attention to process design and product quality. Compared with the situation of patented pirates in the LED lighting industry, the LED display industry is calm. Despite this, the pace of patent layout for LED display companies cannot be slowed down. The so-called technology patentization and patent productization are not only protecting their own technology patents from plagiarism, but also making themselves bigger. The competitive advantage, especially in overseas markets, the importance of patents is self-evident, and companies with the ability to make patents as early as possible. The impact of many patent disputes in the industry in 2016 will continue until 2017, and will even directly rewrite the industry rules. Patent disputes between enterprises and even patent wars will gradually become a prairie. In 2017, LED display technology represented by small pitch will also be strongly challenged by Micro LED. Sony plans to mass-produce Micro LED in 2017. If it can mass production and form an advantage in cost, it will be on the small-pitch LED market. Caused a huge impact. In order to cope with competition, LED display technology represented by small pitch needs to constantly improve the technical weaknesses. On the other hand, it needs to fully distribute the advantages of LED+ and fully innovate through the latest technological means such as 3D, holography and AR/VR. Convergence, to the advantage that other display technologies can't match. In 2017, LED display application industry will advance in the hope and challenge. The pace of industry adjustment will be fully accelerated in the era of low-profit operation. The tail-end factor of price increase may become the last straw to crush the camel. A new wave of integrated mergers and acquisitions is already brewing. Laughing at the industry in 2017, who will laugh at the end, we will wait and see.
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