"Winter" can't avoid lighting lighting companies must take precautions
[Hardware Network] In the first half of 2011, the overall macroeconomic situation was uncertain. The recent bleak market has made many people in the industry unanimously express the fall and the winter will be far away? Recently, gray news such as the collapse of Wenzhou enterprises and the collapse of Dongguan enterprises have been reported in newspapers; another car, according to the "China Ceramics" weekly report, at present, nearly 50 production lines in the Jiajiang ceramics production area have been discontinued, and Gao'an production areas also have Nearly half of the production line was shut down, and about 100 production lines in Zibo were forced to stop production in the first half of the year. Although the lighting and lighting industry has not seen any news events that have been discontinued by large-scale enterprises, from the information reported by the station staff throughout the country, most of the lighting stores across the country this year are full of depression, and the freight from the ancient town. According to the market feedback, the transportation volume of lighting products dropped by more than 30% year-on-year. It can be seen that the entire lighting and lighting industry has already entered the autumn.
At the beginning of July, when I was interviewed in Nanhai, Foshan, Mr. Li Zhenghui, senior economist and general manager of Aotel Optoelectronics, predicted that it is not the most difficult time. The most difficult period should be in the fourth quarter of this year and early next year. A few days ago, when the author interviewed Guzhen, the chairman of Qin Yue Logistics Co., Ltd., Feng Jianzhong, also made the same prediction that the lighting and lighting industry is not far from the cold winter.
When you are in the fourth, you will be born, and if you are in the fourth, you will die. Different seasons should have different ways of health. "The Yellow Emperor's Internal Classic" pointed out: Chunsheng, Xiachang, autumn harvest, winter Tibetan, is the usual gas, and people should also. That is to say, spring yang hair growth, summer yang growth, autumn yang convergence, winter yang closed, this is the general law of natural yang changes in the four seasons, the human body's yang changes also correspond. Autumn is a season of yang convergence. The balance of yin and yang of the human body needs to store energy to repair the energy consumed in spring and summer, and prepare for the coming winter. This is a self-repair process that the human body must pass. If the autumn does not replenish energy and maintain the body well, the spring and summer of the next year will not be able to exert the energy it deserves due to its lack of life and strength, affecting people's health and work efficiency. In fact, the operating principle of the enterprise and the way of human health have the same effect. At a time when the market is getting colder, if the company can't scientifically manage the operation, it will be like the disease-ridden human body, it is difficult to survive the cold winter of the market.
Accumulate hunger and open the channel to divert water. In the feudal view, as the country's monetary tightening is getting bigger and bigger, the effect of the property market restriction order is becoming more and more obvious. The home building materials industry closely related to real estate bears the brunt. From the end of this year to the beginning of next year, there will be a group of lighting manufacturers and businesses. The freight department was forced to close due to lack of orders or capital turnover. Therefore, enterprises must take precautions in the settlement of payment to avoid a basket of water. At the same time, enterprises should also minimize investment in fixed assets. , appropriately delay the pace of expansion of new projects. In fact, if enterprises want to survive this long winter, it is not enough to tighten the defense. Enterprises need to seize the time to attack, such as increasing sales promotion and realizing inventory as much as possible. At the same time, enterprises can also expand new sales. Channels to get more orders, such as opening an online store.
Be prepared to be prepared. Winter can not be avoided, lighting lighting companies only have to plan ahead, and actively respond to the safe winter.
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