Three ways to grow your business with commercial EV charging stations
Last updated on August 30, 2022
The electric vehicle (EV) market has been growing rapidly over the past decade, driven by increasing public adoption, corporate sustainability goals, and government initiatives to reduce carbon emissions. From being virtually nonexistent in 2012, there are now over 16 million EVs on the road globally, and this number is expected to surpass 130 million by 2030, according to McKinsey & Company.
Alongside this surge in EV ownership, the charging infrastructure has also seen significant growth. In 2020, there were around 1.3 million public EV chargers worldwide, and that number is projected to exceed 16 million by 2030, as reported by the International Energy Agency. This expansion of charging networks is not just a trend—it's a fundamental shift in how we move and live.
As more businesses recognize the potential of this booming market, they're exploring ways to integrate EV charging into their operations. The opportunity isn't limited to gas stations or parking lots; it's open to all kinds of businesses, from hotels and restaurants to supermarkets, offices, and even entertainment venues.
By offering EV charging, businesses can generate additional revenue, attract new customers, and enhance their brand image as environmentally conscious entities. It's a win-win situation: customers get a convenient service, and businesses gain a competitive edge.
One of the main benefits of adding EV charging is the ability to increase revenue. By setting up charging stations on your premises, you can monetize your existing space—whether it's a parking lot or an office complex. Charging fees can be structured in various ways, such as per kWh, per session, or even based on time of use. With the right management software, you can optimize pricing strategies and track usage patterns to maximize earnings.
Another advantage is customer attraction. EV drivers tend to be more educated, environmentally aware, and tech-savvy. They often look for places that align with their values, making your business a more appealing destination. Additionally, having your location listed on public charging maps increases visibility, helping you reach new customers who might otherwise pass by.
Lastly, offering EV charging helps build customer loyalty. As more people become conscious of their environmental impact, they're willing to support businesses that reflect their values. Even if they don’t own an EV yet, many customers appreciate the effort to support sustainable mobility. This small gesture can go a long way in creating a positive brand perception.
The transition to electric mobility is not just about cars—it’s about rethinking how we interact with our environment and communities. For businesses, embracing this change means staying relevant and future-proofing their operations.
If you're considering adding EV charging to your business, now is the time to explore the possibilities. Whether you're looking to boost revenue, attract new customers, or simply do your part for the planet, the benefits are clear. Start today and position your business as a leader in the evolving world of sustainable transportation.
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