Collaborate on the heavy light card market presents new highlights

After experiencing the downturn in 2005, China’s heavy truck market suddenly appeared to have entered an outbreak period in 2006. It is less than a month since Sinotruk announced the production of heavy-horsepower heavy-duty engine in Jinan. On May 18, the Dongfeng Tianlong series heavy truck was formally rolled out in Shiyan, Hubei. This is the first real meaning of Dongfeng Commercial Vehicle, an old heavy-duty truck manufacturer since its establishment. On heavy truck products.

Once upon a time, "the lack of weight and light weight" is the most vivid description of China's truck industry. Although the development in recent decades, the lack of real heavy truck has always been the weakness of China's auto industry. Today, domestic heavy truck manufacturers such as FAW, Dongfeng, and CNHTC have turned to high-end heavy trucks, which has not only changed the existing production structure of the truck industry in China, but also revived the heavy truck market that was temporarily in a low period.

There is a reason for the downturn in the market

Since 2005, the “first negative growth in eight years” has occurred in China's medium- and heavy-duty truck market, which has caused many truck manufacturers to fail. According to relevant statistics, in 2005, the domestic heavy-duty vehicle market decreased by 35% year-on-year, and medium-sized vehicles decreased by 3%. In 2006, the market remained depressed. According to statistics provided by the China Association of Automobile Manufacturers, heavy-duty trucks produced and sold 74,435 units and 65,963 units in the first quarter, a year-on-year decrease of 20.38% and 9.11%; China Card’s sales of 50,102 units and 42,630 units were down 17.09% and 18.07% year-on-year.

The drastic changes have taken place in the truck market. Xu Changming, director of the Information Resource Department of the National Information Center, believes that the dramatic fluctuations in China's truck market in 2005 and the first quarter of this year were due to the introduction of regulations governing the heavy-duty truck industry, such as overtaking and axle loading, which have a greater impact on the truck market. On the other hand, the continuous rise in the prices of raw materials, energy and oil has also put pressure on the production and operation of the heavy truck industry.

For the temporary decline of the heavy truck market, Tong Dongcheng, general manager of Dongfeng Commercial Vehicle Co., Ltd., believes that it is a "normal correction." He believes that the general growth of domestic medium- and heavy-duty trucks in previous years is a special phenomenon in individual years. “In fact, China has no real heavy trucks. As early as three or four years ago, Dongfeng had expected the growth of the domestic heavy truck market to be inevitable. Replaced by a higher-capacity heavy truck." And indeed it is. According to his analysis, although heavy trucks still have a 9% decline in the first quarter of this year, the heavy truck market is increasing at a rate of 36%.

High-end heavy truck wants to play "dragon up"

In today's world market, the heavy trucks and gentrification of trucks are the general trend. In the country, there have been individual heavy truck manufacturers that have tasted "sweetness" for this purpose. It is understood that in 2005 the heavy truck industry fell more than 30% of the background, only one production and sales of China National Heavy Duty Truck and 2004 can be flat, because China National Heavy Duty Truck has a domestic real heavy truck products.

At present, the domestic high-end, high-power heavy-duty truck market is still in its infancy. According to reports, before June 2003, domestic heavy-duty truck products were basically in the "common and practical" stage. Consumers were more concerned with durability and neglected appearance and comfort. At the time, heavy trucks were only a "money-making machine" in the eyes of many people, not considering the technical performance of the product itself and the humanistic care for the driver. However, this situation began to change in the second half of 2003, and the domestic heavy truck market began to enter the "comfortable" stage. Car manufacturers and consumers began to pay more attention to appearance, interior, and comfort on the basis of satisfying basic performance. Wait.

Since 2005, the technical level of domestic heavy-duty truck products has been upgraded to a higher level, and the market for high-end, large-tonnage heavy trucks has become more and more prosperous. The products have also entered the stage of “quality luxury”, with technical levels, quality, reliability, etc. There has also been a significant increase. Industry experts predict that although most users are still in the primary consumption state of “price-determined purchase”, with the continuous improvement of technology, continuous maturation of consumers and improvement of living standards, in the next 3 to 5 years, China will The high-end demand for heavy-duty trucks will surely be even stronger.

At present, some of the heavy truck products that have been put into China have been born under this background. According to Tong Dongcheng, Dongfeng’s former truck products were mainly medium- and medium-duty heavy trucks, and the engine horsepower was concentrated below 280 horsepower. The new “Dragon” series listed on the market will enable Dongfeng’s heavy truck power to extend upwards to 420 hp and establish The most complete medium and heavy truck product line among domestic commercial vehicle manufacturers covers a wide range of power and market segments.

Quality technology determines success or failure

According to Xu Changming’s prediction, 2006 will be the year of adjustment for the heavy-duty vehicle market in China. “The total commercial vehicle volume is expected to reach 1.84 million vehicles, and the year-on-year increase will reach 3.7%. The growth of heavy-duty vehicles will increase.”

At present, many auto companies have successively launched their own high-end products, such as the SAIC Huizhong "Fleet", Jinan Heavy Duty Truck "Howard", Shaanxi Heavy Duty Truck "Delong", etc., in which "Howard" production and marketing The volume has already exceeded 10,000 vehicles. Whether it is marching or latecomers, if we want to have a place in the heavy truck market, we must have something extraordinary.

People in the industry also believe that as the high-end heavy truck market is the most profitable cake in the heavy truck market, major auto companies are bound to launch their own high-end models. With such a group of people, where the technology is better and the quality is the best, which one will be the most competitive.

It is worth noting that with the continuous strengthening of the auto industry's opening up and independent innovation efforts, the technical level of China's trucks has greatly improved. Among them, China National Heavy Duty Truck has further developed and put into production a high-powered engine on the basis of digesting and absorbing the Steyr technology, and the emission can also meet Euro 3 standards. Dongfeng Tianlong series is a new body integrating the independent products of global technology and Nissan Chai. It also digests and absorbs the Renault DCI 11L high-horsepower engine and axles adopting Dana technology. FAW's independently developed Aowei Heavy Trucks also led FAW to liberate the brand. With a record of 28,280 vehicles, it re-entered the top spot in the heavy truck industry in the first quarter. The concentrated exertion of domestic heavy-duty truck manufacturers has also laid a good foundation for the standardized development and orderly competition of China's heavy-duty truck market.

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