Clothes dryers have no market in China
With the increasingly affluent Chinese accepting all the equipment in the modern Western middle-class lifestyle—large-screen televisions, cars, and double-door refrigerators, one exception is highlighted: clothes dryers. For practical reasons and cultural traditions, most Chinese consumers simply do not like dryers, do not want to buy, do not believe, and sometimes do not use them when they are around.
In an electric chain store, dryers and washing machines with drying function accounted for only 10% of all washing machine sales. The situation of other companies is much the same. A salesperson of a branded washing machine said: “Our factory has stopped producing dryers since last year, because it cannot be sold.†Those who have inquired about the dryers are foreigners and returnees, and occasionally show off the rich Chinese. A salesman said that he only sold one dryer in two years or sold it to women who specialize in the laundry business.
The real reason is that Chinese people usually have small housing areas, expensive electricity, and the price of dryers still makes them look like luxury goods. Most Chinese people think it is unnecessary. "The weather in Beijing is very dry. Why do you need a dryer?"
But the real reason may be more related to years of tradition and the unbreakable belief that nature is superior to modern science and technology. Chinese people will always tell you that sunlight is cleaner and healthier than machines.
In Chinese cities where population density is high, the preference for outdoor clothes drying means that the most common sights along the streets of residential areas are clothes drying outside, hanging on balconies, trees, or wires. Looking up from the courtyard of most of Shanghai's residential areas, it looks like a criss-crossing colorful scene of ropes, metal rods, sticks and everything that can be sunk, with just washed jeans and T-shirts. , underwear, pajamas and even sports shoes.
In an electric chain store, dryers and washing machines with drying function accounted for only 10% of all washing machine sales. The situation of other companies is much the same. A salesperson of a branded washing machine said: “Our factory has stopped producing dryers since last year, because it cannot be sold.†Those who have inquired about the dryers are foreigners and returnees, and occasionally show off the rich Chinese. A salesman said that he only sold one dryer in two years or sold it to women who specialize in the laundry business.
The real reason is that Chinese people usually have small housing areas, expensive electricity, and the price of dryers still makes them look like luxury goods. Most Chinese people think it is unnecessary. "The weather in Beijing is very dry. Why do you need a dryer?"
But the real reason may be more related to years of tradition and the unbreakable belief that nature is superior to modern science and technology. Chinese people will always tell you that sunlight is cleaner and healthier than machines.
In Chinese cities where population density is high, the preference for outdoor clothes drying means that the most common sights along the streets of residential areas are clothes drying outside, hanging on balconies, trees, or wires. Looking up from the courtyard of most of Shanghai's residential areas, it looks like a criss-crossing colorful scene of ropes, metal rods, sticks and everything that can be sunk, with just washed jeans and T-shirts. , underwear, pajamas and even sports shoes.
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